Queríamos posicionar al nuevo Renault Megane E-Tech como el coche más avanzado tecnológicamente y dirigirnos a nuestro público del futuro, los más jóvenes.
Para ello contamos con @UnicoSobreviviente, un influencer de TikTok e Instagram que narra la historia de Javier, un chico que ha despertado en 2027, un mundo vacío donde toda la humanidad se ha extinguido. Ese mundo del futuro tiene una conexión con nuestra realidad actual, Javier puede encontrar los objetos que los usuarios de 2021 le dejan y él los encuentra en su realidad paralela de 2027, gracias a comunicarse con nosotros en sus redes sociales. Aprovechando la conexión que Javier tiene con nuestra realidad, aprovechamos el momento exacto para dejarle las coordenadas del Salón de Barcelona donde el nuevo Renault Megane E-Tech iba a ser presentado a la prensa, y la Fira de Barcelona estaba colmada de gente, @UnicoSobreviviente vivió en solitario la experiencia del nuevo Megane en esa realidad extinta, subiendo contenido en real-time de la Fira completamente vacía y pudiendo disfrutar del nuevo Megane-E-Tech. Nunca ningún humano en ninguna realidad había tenido ese privilegio. Entonces, @UnicoSobreviviente pensó lo mismo que nosotros nos habíamos imaginado: “Como me recuerda este coche a los coches del 2027”
El mensaje de esta campaña llegó con más de 9 millones de visualizaciones, casi medio millón de likes, más de 8 mil comentarios y más de 9 millones de interacciones.
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