MOLDY WHOOPER

Bienvenid@s a la campaña más laureada del mundo y la historia.

Colaboración

Aparte de la maravillosa campaña, existe una intrahistoria de como 3 grandes agencias colaboraron de una forma justa en la consecución de la pieza más premiada en el mundo de la publicidad nace de un embudo llamado Fernando Machado. Tan simple como complicado. Cuando desde Publicis le contamos la idea y el concepto: The beauty of no artificial preservatives, mientras mostrábamos una hamburguesa pudriéndose. Fernando se dio cuenta que tenía algo muy poderoso entre manos. Porque le habían contado una idea parecida, aunque con una visión ligeramente diferente para los países Escandinavos (INGO Stockholm), y le habían propuesto algo también parecido en otra época para otro producto (David Miami). Y ahí se dio cuenta que, si conseguía hacer trabajar a las 3 agencias juntas, el resultado solo podía acabar siendo el que fue: una de las mejores campañas de publicidad de la historia.

Resultados

Premios

3 Grand Prix
Outdoor - Day 35 (Retail A06) / Outdoor - Day 28 (Retail A06) / Outdoor - Day 32 (Retail A06)
2021

9 Oros
Film - Market Disruption (F08) / Outdoor - Day 32 (Retail A06) / Outdoor - Day 35 (Retail A06) / Outdoor - Day 28 (Retail A06) / Print & Publishing - Day 28 (Retail A06) / Print & Publishing - Day 32 (Retail A06) / Print & Publishing - Day 34 (Retail A06) / Print & Publishing - Day 35 (Retail A06)
2021

1 Plata
Film - (Retail A06)
2021

7 Bronces
Industry Craft - Day 28 (Outdoor D02) / Industry Craft - Day 32 (Outdoor D02) / Industry Craft - Day 35 (Outdoor D02) / Industry Craft - Day 28 (Print & Publishing D03) / Industry Craft - Day 32 (Print & Publishing D03) / Industry Craft - Day 33 (Print & Publishing D03) / PR - (A06 Retail)
2021

Grand Premio
Campaña Integrada - Liderada por medios convencionales
2021

Grand Premio
Producción - 3A Fotografía
2021

8 Oros
Digital y Movil - Piezas de largo formato: video online / Diseño - Diseño gráfico, posters / Exterior - Formatos convencionales. Alimentación y distribución / Innovación - Innovación en Estrategía y creatividad / Mejor Idea Internacional - Mejor Idea Iberoamericana
2021

Sol Platino
Sol Platino
2021

Plata
Film - 1B Alimentación
2021

Best in Show One Show
Best in Discipline Integrated
2021

Best in Discipline Print One Show
Best in Discipline OOH
2021

2 Gold PR
Innovation in PR / Media Relations
2021

2 Gold OOH
Craft / Photography / Art Direction
2021

Gold Design
Promo/Print Ad
2021

3 Gold Print
Craft / Photography / Magazine/Campaign / Craft / Art Direction
2021

2 Gold Design
Promo/Poster Series / OOH Series
2021

Gold Direct
Target Video
2021

3 Gold Integrated
Brand Transformation / Craft / Art Direction / Integrated Branding Campaign
2021

3 Gold Film
Cinema Advertising / Online Films & Video / Television & VOD
2021

Gold OOH
Billboards & Transit / Campaign
2021

Silver Design
Craft / Photography
2021

Silver PR
Integrated Campaign
2021

Silver Integrated
Innovation in Integrated Branding
2021

Silver Direct
Craft / Art Direction
2021

Bronze Design
Craft / Art Direction
2021

Merit
Cultural Driver
2021

12 Oros
2021

4 Plata
2021

2 Bronce
2021

CANNES DO
Entente Cordial Award
2020

ONE SHOW
Best in Show
2020

18 Gold Pencils
Integrated Branding Campaign, Magazine/Campaign, Online films & Video/Short form - single, Billboards & Transit/Campaign, Promotional/Posters- Series, Craft/Art Direction, Promotional/Print Advertisement, Craft/Photography, Television & VOD/Short form - single, Out of Home/Series, Craft/Art Direction, Media Relations, Brand Transformation, Craft/Photography, Craft/Art Direction Cinema Advertising, Innovation in Public Relations, Targeted Video /Targeted Online Video
2020

4 Best in Discipline
Print / Outdoor / PR / Film
2020

4 Silver Pencil
Craft / Art Direction / Integrated PR Campaign, Craft/Photography / Innovation in Integrated Branding
2020

1 Bronze Pencil
Craft / Art Direction
2020

1 Black Pencil
Black Pencil / PR / Integrated Campaign / 2020
2020

4 Yellow Pencils
Art Direction / Art Direction for Outdoor Advertising PR / Multi-Market Campaign,
2020

4 Graphite Pencils
Integrated / Earned Media/Large Business (over 500 employees), Media / Use of Film
2020

1 Wood Pencil
Art Direction / Art Direction for Film Advertising
2020

Cookie	Duration	Description
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
elementor	never	This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_GTPQ5VKGKE	2 years	This cookie is installed by Google Analytics.
_gat_UA-227157363-1	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.